London Fire Brigade

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Big Bus Challenge 2011

The concept was created for the London Fire Brigade in response to the Big Bus Challenge 2011, a nationwide competition run by CBS.

The idea and design was aimed to raise awareness of the importance of smoke alarms with The London Fire Brigade.

Home fire statistics were used to demonstrate how passengers travelling on the bus could be at risk, utilising the media to maximum effect.

The work was shortlisted in the final four finalists from six hundred and fifty entrants in the regional category.